Meet Our Team: Q&A with Vice President, Technology Solutions, James Hale

How did you become interested in working in healthcare and technology? Why did you choose this path?

I spent the first 15 years of my career leading operations and technology initiatives in what was then a fairly niche but growing corner of the financial services industry. After being closely involved in the sale of a fintech company in 2020, I was ready for a fresh challenge. I’ve known Richard [Queen] for many years, and through our conversations, along with my family’s professional careers in healthcare administration and patient care, I became increasingly curious about the healthcare space. When Richard shared his vision for DignifiHealth, it immediately clicked. The idea of helping build a company and platform that supports providers in delivering better care, especially to patients who often fall through the cracks, felt like a meaningful next chapter. And now, here I am, getting to be part of something that’s making a real difference in how healthcare reaches people.

What is your special area of expertise?

Operational design and execution… taking vision and ideas from whiteboard to delivery. I enjoy connecting strategy with the nuts and bolts of how work actually gets done.

What is your superpower and what is your kryptonite?

My superpower is seeing how every part of a business fits together and connecting across functions to align people, processes, and technology in delivering client value. On the other hand, my kryptonite is very easily blue cheese!

What do you find most rewarding about working in your field?

I’d have to say the most rewarding part of my work is the opportunity to collaborate with incredibly talented professionals in healthcare who are deeply passionate about solving the challenges patients face in accessing quality care. I’m continually inspired by the depth of expertise on our team and genuinely enjoy learning from my colleagues every day.

What do you see as the biggest opportunities for enhancing healthcare quality and access in the next few years?

I see healthcare navigation from the patient or caregiver’s point of view as one of the biggest opportunities to improve quality and access. Even as someone who works in healthcare, I still find it challenging to know where to go for certain care needs for my aging parents, especially given their insurance coverage and unique circumstances. That challenge is only magnified for vulnerable and underserved populations, where social and economic barriers make it even harder to navigate the system and reach the right care at the right time. The next step is making navigation tools more intelligent, personalized, and ever-present in daily life, so that navigating care feels effortless and accessible to everyone.

What is one fun fact that people would be surprised to learn about you?

Before having kids, I was really into motorcycles and have owned more than 15 over the years, everything from superbikes to cruisers and in between.

What was your very first job?

Believe it or not, my first job was washing dishes at an Amish-owned restaurant. It was as entry-level as it gets, but it gave me a front-row seat to how a kitchen really runs. Before long, I’d worked just about every role in the place over six years and learned a ton about teamwork, hustle, and how much happens behind the scenes to make things run smoothly. And of course, I got a crash course in the many personalities of restaurant customers… lessons that have definitely stuck with me.

What is your favorite thing to do outside of work?

Outside of work, I love being with my family, supporting my kids’ passions, having a breakfast date with my wife, and finding quiet time to disconnect from a screen to recharge.

Name your all-time favorite movie or book.

I can’t say that I have an all-time favorite book, but a few that have stuck with me are A Monster Calls by Patrick Ness, And the Mountains Echoed by Khaled Hosseini, and Where the Crawdads Sing by Delia Owens. Each tells a story about resilience and connection in very different ways. I tend to gravitate toward literary fiction and books outside my professional world, stories that explore the emotions and struggles people carry with them, and how they find their way through life’s unpredictability.