Meet Our Team: Q&A with Engagement Director of Healthcare Transformation, Donna Morrow

How did you first become interested in working in healthcare? Why did you choose this path?

My healthcare journey started more than 30 years ago when I took a position as a nurse’s aide in a geriatric care center. I found the work incredibly fulfilling because it let me care not only for patients’ physical and emotional needs but also support their families. That experience ultimately led me to nursing school and to becoming a Registered Nurse.

Over nearly three decades, I’ve held roles spanning bedside nursing, nursing leadership, clinical operations, and technology, as well as C-suite leadership positions with more than six healthcare startups. Each experience has given me a different perspective on healthcare, but my clinical background still shapes how I approach the work today.

What brought you to Sellers Dorsey?

Throughout my career, I’ve had the opportunity to build some amazing relationships. One of those was with Brenda Mollohan, who opened the door to a first-of-its-kind role at Sellers Dorsey. The project I’m currently supporting is also a first for the firm, helping align policy, clinical care, financing, and technology to strengthen population health statewide, which made the opportunity especially exciting.

With my background in clinical, operational, and delivery leadership, I saw an opportunity to bring my experience to a complex project, help build something new, and contribute to its success.

With the increasing importance of impact and transparency in healthcare, what does healthcare impact mean to you?

As a clinician first, I believe impact and transparency are essential because they directly affect patient safety, trust, quality of care, and the effectiveness of our healthcare system. Clear, accessible information also empowers patients to participate more actively in decisions about their health.

From a clinical operations and delivery perspective, impact means helping healthcare organizations understand which programs and policies are actually improving patient outcomes, as well as where there is room for improvement. Ultimately, impact means creating meaningful improvements in access to equitable care, while transparency keeps those efforts understandable and accountable. Together, they contribute to a safer, more effective, and more trustworthy healthcare system.

With an ever-changing regulatory and policy landscape, what do you see as the biggest challenges and opportunities facing providers, states, and patients?

Significant challenges remain, particularly in rural healthcare. States are working to build more coordinated rural healthcare systems, providers are striving to sustain effective care delivery models, and patients need accessible, connected care.

Opportunities exist to rethink how care is delivered. New technologies and innovative care models can help make care more sustainable and accessible, while redesigning rural delivery systems can better align funding and payment models with community needs. With challenges such as distance, affordability, transportation, and provider shortages, patients need convenient, coordinated, and preventive care closer to home.

What do you enjoy most about your role at Sellers Dorsey? And what are you most excited about for the year ahead?

I’ve really enjoyed the opportunity to work alongside people from across healthcare, build new partnerships, and help develop a new role for the firm. It’s been both challenging and exciting to be part of something still taking shape.

Looking ahead, I’m especially excited about building out the engagement delivery model at Sellers Dorsey. There is an opportunity to expand our footprint in innovative ways, and I’m looking forward to bringing my experience to developing an implementation playbook that can support that growth.

What is one fun fact that you think people would be surprised to learn about you?

Back in the 1980s, I was one of the National Anthem vocalists for the University of Virginia sporting events!

What was your very first job?

At age 14, I worked at a pizza place called Barnaby’s in Virginia.

What is your favorite thing to do outside of work?

I love traveling, spending time with my family, and going to the movies.

Name your all-time favorite movie or book.

I love a good rom-com! A couple of my favorites are How to Lose a Guy in 10 Days and The Wedding Planner.