Background

Our client, a provider-sponsored health plan, had limited rapport with state Medicaid Agency leaders. Because of this, the client had a loss of Medicaid market share in previous state procurements and had a limited focus on the Medicaid line of business.

The Collaboration

Our team assisted the client with strengthening its relationship with state Medicaid agency leaders by leveraging our former Medicaid directors’ expertise to demonstrate the plan’s renewed dedication to the Medicaid line of business.

The Results

The client was able to secure multiple meetings with state Medicaid agency leaders, thus creating increased visibility of the health plan. The client’s CEO has implemented key messages across the plan about the importance of the Medicaid line of business, resulting in increased organizational support for the next Medicaid procurement.