Enroll UX 2014 Prototype Insurance Portal 2016-10-17T01:50:23+00:00

Enroll UX 2014 Prototype Insurance Portal


The Affordable Care Act (ACA) requires that federal and state health insurance exchanges having begun operations by October 2013, with coverage having begun on January 1, 2014. These exchanges allow consumers to compare, select, and enroll in health insurance. To ensure the exchanges are consumer friendly, the Enroll UX 2014 project provided states with a first-class consumer-friendly design for creating an exchange that meets the requirements of ACA. The project included a design reference prototype, a design specifications manual, and a policy and implementation supplement. With the help of teams from 11 states, each with differing healthcare operational and policy guidelines, and the federal government, Enroll UX 2014 created a design for a first-class user experience for an exchange where individuals can purchase health insurance under ACA.

The Collaboration

Sellers Dorsey Senior Consultant, Jim Jones, an eligibility and enrollment expert, was hired to work on this project and was at the launch of the design.

  • Design simplifies health care enrollment decision making
  • Portal is neutral in terms of requiring any specific software program or digital platform
  • Designed to comply with ACA’s exchange and Medicaid provisions
  • Supports all insurance affordability programs including Medicaid and the Children’s Health Insurance Program (CHIP)

The Results

Using the firm’s extensive knowledge and expertise in Medicaid and CHIP enrollment and eligibility, the UX 2014 design provided to the states and the federal government will convert what was a multiple step process into a single, easy to use web portal. The portal will result in consumers being able to easily compare and select health insurance products.